Everton have entered into a licencing deal with wearable blanket maker Oodie in the latest new commercial deal for the club.
Oodie, which specialises in full-length wearable blankets, has launched a range of official Everton Oodies with adult versions priced at £79 and children’s priced at £49. There are also a range of Sherpa blankets featuring the Everton badge priced at £69.
The Oodies feature the tower logo and 1878 date on the sleeve and the Everton badge on the oversized pocket. You can see the Everton range here.
Oodie is known for its commercial licencing tie-ins that include everything from Disney characters to hit TV series such as Squid Games. The deal with Everton is one of three Premier League partnership deals that also includes Tottenham Hotspur and Aston Villa.
It is the latest commercial deal signed by Everton after the club confirmed it had extended its partnership with eToro, a crytocurrency and stocks investment app.
The deal includes signage at Hill Dickinson Stadium and eToro’s status as the clubs ‘official trading partner’. Cryptocurrency is often regarded as a risky investment and an industry rife with scams and unscrupulous schemes but eToro says it will use the partnership to educate fans on financial literacy.
Mark Rollings, Chief Partnerships Officer at Everton, said: “We are proud to be extending our relationship with eToro – a progressive, globally recognised brand that shares our belief in the power of sport to create meaningful impact. This renewal is not just about continuing a successful commercial partnership; it’s a clear signal of our shared ambition and commitment to community, education and inclusion.”
Everton’s recent commercial expansion also includes the creation of a Christopher Ward watch shop in the club’s hospitality areas and an expanded retro kit range courtesy of retail partner Fanatics.