The Friedkin Group have stepped up their plans for Everton’s commercial team with key roles now advertised for Bramley Moore Stadium.
The club announced it had secured £350m in loan restructuring from JP Morgan to secure the stadium debt and cut the interest costs by half. In the announcement it also confirmed fit out of the stadium’s premium lounges and facilities was now underway.
The club has been speaking to stadium naming partners and has already secured a number of ‘founding partners’ including sleeve sponsor Christopher Ward and kit maker Castore. It is now advertising for key commercial roles that will help to grow Everton’s revenue from key industry partners.
They include a Head of Partnership Servicing tasked with managing an expected influx of new partners for Everton at Bramley Moore.
The Head of Partnership Servicing roles says: “As Head of Partnership Servicing, you will be responsible for leading the Partnership Management and Partnership Operations department to deliver exceptional delivery to our existing and future club partners, leading on the implementation of all incoming Club partners, inclusive of several high-profile new stadium partners that will require significant integration into the Club ecosystem and managing stakeholders across the Club in delivering against expectations.”
The role will work with the new incoming CEO to ensure stadium name sponsors and other large commercial sponsors of the club are managed properly. Leeds’ Angus Kinnear is expected to be announced as the Friedkin’s top pick for the role in the coming days.
Meanwhile, the club is also seeking a Marketing Lead for International Development tasked with marketing Everton’s international soccer camps and affiliate clubs, helping to get Everton a footprint in communities worldwide and grow the club’s fanbase abroad.
Other roles advertised this week by Everton include managerial roles at Everton’s premium bars and event spaces as the fit out begins, ensuring Everton’s new stadium at Bramley Moore will be capable of generating revenue all year round.
Everton also suggest there is a waiting pipeline of money-spinning non-football events at the stadium. They will include hosting the Rugby League Ashes between England and Australia, plus potentially music and corporate events at the stadium when it opens its doors.
The stadium is set to be a game changer for Everton and comes after the new credit facility was secured. The club said the new financing was ‘oversubscribed multiple times over’, which reflects the confidence from blue chip lenders in Everton’s new ownership. It spells the end of high interest payday loan-style borrowing from the club under Farhad Moshiri.
The new financing from JP Morgan could have been secured through Everton director Ana Soukal’s previous experience working at the firm and the close relationship the Friedkin Group has with the lender. It is set to save Everton up to £50m per year in interest rates.
After all the false dawns the real one is here but patience is needed…great peice